Have you ever said, "If only I knew what to put on my website home page, I'd do

it!"?

Knowing the EXACT things to include to maximize sales and conversion on your

website can be difficult sometimes.

You want to look good and get results online, but the truth is many home pages

rank poorly in terms of conversion. No one wants that.

So keep reading and learn the exact items, words, and images to turn your website

home page into a selling machine.

Critical Elements Every Website Homepage Must Have

1) Opener

People have short attention spans. The first thing you want visitors to see is who you are, what you do, and how it

can help them. You have to hook them in seconds to get them to explore your website more deeply.

Do this wrong and they'll click away. Bam. You lost the sale. Take the time to craft a compelling headline that grabs

attention and piques curiosity so they think, "Wow! I want to learn more!"

2) Powerful Visuals

Pictures speak louder than words, so you want to include an attention-grabbing picture or video high on the page.

This could be a picture of you, your business storefront or an appropriate stock image. It could also be a short intro

video that entices them to sign up for your mailing list. Videos are an ideal addition to a website home page.

3) Lead Generator

Capturing leads is vitally important. If a visitor doesn't convert right away, you want the chance to build rapport with

them. Even if they do buy now, an email list gives you the ability to share additional offerings and maximize the

lifetime value per customer.

Offer a free-giveaway in a highly visible spot at the top of your website. You could offer a free video, eBook, white

paper, checklist, or a discount to compel people to sign up and also receive your regular newsletter.

4) Benefits

Showcasing the benefits of your offerings gives customers a reason to buy because they explain how your product

or service improves their lives or solves a problem they are experiencing.

What kind of results can people expect using your product or services? How will it help them?

For each feature your product or service has, ask yourself "so what?" and it will tell you the benefit it has to the

consumer.

5) Trust Builders

When you are selling online often your prospects need to build trust in your expertise and the results they will

receive.

Testimonials are a great way to build credibility that what you offer works. Share any major awards or credentials

you have received.

Another success indicator is highlighting media coverage you have garnered.

6) Calls to Action

Create a call to action for every level of buying readiness. You could have a "buy now" offer for hot prospects. Then

offer a secondary call to action for those not ready to buy such as a free consultation or your free giveaway.

Finally, for those who need more information and time to make a decision, link to your About Us page and offer

previews your latest blog posts lower down the page that will help your site visitor discover more.

7) Social Links

Make it easy for prospects to connect with you on social media. Place the social links at the top, bottom or side of

your home page. Social proof can often influence a buying decision so only add links to accounts you are active on.

To make sure users don't leave your website completely, have the links open the social media channels in a new tab

or window.

Your website home page is vitally important to the success of your business. You want to do everything you can to

create an inviting and high converting website. Follow these guidelines and you'll maximize your sales and

effectiveness for your website home page.

If your website is lacking any of these vital elements and is under-performing, it might be time for a refresh.

The web world is full of information but the typical attention span of an online

person is that of a goldfish. In this scenario, videos get the upper hand while trying

to engage the attention of online users. The current surge of online popularity for

companies or individuals is well-defined by visual content promotion. The world of

online video is thriving in a huge way, as a result of which people are posting

online.

Google-owned video hub of people's choice, YouTube, is the second largest online

search engine. This fact displays the importance of YouTube videos and how

important will it be in the near future. Online promoters take note of this point and

choose YouTube as their primary video promotion platform.

While creating a video is fun and simple, there are certain points that visual content makers must keep in mind for

ease of promotion. The first few seconds of it is crucial and can deliver concise and targeted messages to viewers. It

helps to engage audiences and pique their curiosity for your video. This way your chances of promoting YouTube

videos become higher and also carves the pathway for it to become viral.

There are several engaging YouTube content and chances of people stumbling across it are rare. In YouTube, more

than millions of visual content are being uploaded on YouTube every day making the platform saturated. To gain

online visibility, one needs to understand and learn ways on how to promote YouTube videos. 

The effective ways of

visual promotion are discussed below:

Optimize Title and Description:

It is a vital step while trying to promote YouTube content. YouTube already has their own search engine based on

visibility and traffic. One can customize it by including their descriptions. Video title, as well as description, is

important as they provide an overview regarding the clip. It works like SEO, where the primary focus is on keywords

that are used by people while searching for your video or related content.

Video Collaboration:

Collaborated videos are one of the most effective ways to get more views on YouTube. It also helps to elevate

online exposure and spread awareness. Collaboration is important as when you unite with another YouTuber whose

content is related to yours, you instantly get to expose your YouTube channel to their complete audience. It will be

mutually beneficial!

Using Social Media Plug-ins:

Today, many people use social media to meet new people and make friends. They also use social media to discuss

life events, music, and other trending content. 

Apart from YouTube, Facebook offers a good platform to advertise

and promote YouTube video online. You can post the video for Facebook users to view, like, comment and share it.

Along with it, an engaging description is also required! Facebook users can help to generate a huge amount of web

traffic, leading to sales. Marketing your YouTube content is a full proof way to win the audience and update them!

However, no matter how captivating your video-clip, it must be optimized for viewers and video search engines. With

YouTube promotion, you get the upper hand to implement an online promotion campaign for your visual content.

Create A Solid Online Presence to Make Money

In today's modern world, it's difficult to be a successful freelance writer without a

solid online presence. Sure, you may get one or two clients via in-person

networking, but the vast majority of your work, as an online freelance writer, will

come from the web, on places like your website, your social media platforms and

even via Google search results.

So if you're just starting your freelancing journey, consider building your online

presence as step #1. It will be the foundation for everything you do as a writer, and

it will help you build the lucrative and successful career that you've been dreaming

of. Don't know where to start?

Here are the four must-have essentials:

1. A Portfolio Site - Your portfolio site is the most important piece of the puzzle. It's where potential clients can go

to learn about you and your skills and read samples of your writing. It's also what will show up in Google search

results if you practice search engine optimization techniques.

2. A LinkedIn Page - LinkedIn is a great place to find new clients and new projects. Upload samples of your work,

get recommendations from colleagues and past employers, and create a profile to show off to potential clients.

3. A Twitter Account - With Twitter, you can establish yourself as a true expert in your niche and as a writer. Use

this platform to share news and industry insights, and promote your work (and your client's!) whenever possible.

Optimize your profile with the right terms and hashtags, and you may even snag a few new projects.

4. Your Own Blog - Starting a blog can help your career in numerous ways. First, it can display a great snapshot of

your skills. If you don't have many samples yet, a blog also offers potential clients a way to evaluate your talents and

see what you can really do. And it can help you establish yourself as an expert in a specific niche or industry as well.

Be sure to tend to your blog and profiles regularly, update them with new skills and samples as you gain them, and

use them to their fullest potential.

If you need advice on how to create a client-attracting online presence that will help you get more writing gigs and

build your freelance writing career, then you should check out Maggie Linders' Freelance

Profit Academy.

Maggie, a six-figure freelance writer, teaches writers exactly how to build full-fledged, successful freelance writing

businesses while offering personal coaching and support as well as daily scam-free job opportunities.

The Fastest Way to Earn Your First $1,000 as a Freelance Writer - You know what feels great? Earning your first

big chunk of cash as a professional freelance writer. It makes you feel like you made the right choice - like quitting

your 9-to-5, branching out on your own and blazing your own path was the best thing you've ever done. But if you're

just starting out, it can feel like that day is a long way away. If you're starting off with content mills and bidding sites,

you may very well be working for pennies - and that can take a while to add up.

Fortunately, those aren't your only options. You can earn $1,000 as a freelance writer fast - long before your

mortgage is due and the tax man comes calling.

Here's how to do it:

Find A Few Clients In Need - Scour your LinkedIn network and check out the websites of local businesses and

companies. Is there any group with a less-than-stellar website? You could probably beef up their web content and

make a big difference. Are any of your connections starting a new job? Find out if their company could use content

help. Is someone in the market for employment? Offer to write copy for their personal portfolio site.

Request A "Per-Project" Rate - If you want to reach $1,000 fast, forget billing hourly. 

Instead, propose a flat, per-

project rate for your clients. Factor in how much time the project will take you, as well as your experience and skills,

and come up with a fee that's fair (but profitable!)

Exceed Your Deadlines - Sure, that new client might give you a month to complete their new website content, but

do you really need that long? More importantly, do you want to wait that long for your payment? The quicker you get

to work, the quicker you get paid!

Get Deposits And Ask For "Milestone" Payments - If you're working on a particularly large project, a great way to

get your cash early is to ask for a deposit or collect milestone payments. With a deposit, you'll ask for a certain

percentage of your total fee upfront. This is to reserve your time and protect you from getting stiffed. With milestone

payments, you can have the client pay you for each chunk of content you turn in - maybe per webpage your write,

per blog post or per eBook chapter.

Make Payment Easy - Finally, don't make payment a hassle for your clients. Get a PayPal and Venmo account, and

ditch the old mailed, paper checks you're used to. Bill clients via email, and let them pay you instantly and

seamlessly online. It's better for both you and them. Earning your first $1,000 can seem like an uphill battle but it

doesn't have to be that way. If you want a proven, step-by-step system to earning your first $1,000 and more in a

short period of time, check out Maggie Linder's Freelance Profit Academy. This program has become very popular

among freelance writers and has produced hundreds of success stories.

The Top 4 Places to Find Freelance Writing Jobs.

You can find freelance writing jobs virtually anywhere - through old employers and colleagues, on Craigslist and

bidding sites, and even on social media. Freelance writing opportunities are all around us. But as nice as it is to

wade through the numerous opportunities, it can also make the process of landing new freelance gigs pretty time-

consuming. Do you really have hours to scour the web, checking in on every possible job site, social platform and

blog? Definitely not - at least not if you want to be profitable! Thankfully, you don't have to. Below are a few of the

best possible spots for finding gigs - gigs that can be lucrative and interesting and get you on the fast track to

earnings.

1 - Morning Coffee Newsletter

This handy newsletter found at Freelancewritingjobs sends daily job alerts straight to your inbox. It features 10 to 20

handpicked freelance writing jobs from across the Internet, each with a different client, pay and focus. Some come

from Craigslist (which means you don't have to scour the dozens and dozens of city-based Craigslist ads for gigs!)

and some come from other job sites across the web. The main point? The work is already done for you. Just sit

back, check your email, and apply for anything that sounds like a good fit.

2 - Blogging Pro

The Blogging Pro job board is a great place to find high-paying, legitimate freelance writing gigs for one big reason:

Clients have to pay to post a job on it. Sure, it's only $30, but when there are alternative sites that are absolutely

FREE for posting, you know a client means business if they're willing to shell out cash for their post! You'll find

everything from niche, industry-specific gigs to full-time remote opportunities for single clients. It's a must-see stop

on your weekly job hunt.

3 - LinkedIn

LinkedIn can provide freelance writing job opportunities in two ways: 1 - Job postings on the site 2 - Easy and

seamless networking. Though networking takes a little more work, you can often spot opportunities for gigs just by

checking your feed daily. Did someone change jobs or get promoted? Reach out and see if they could use your

services. Is someone launching a new website? Ask if they could use help with web content. You never know when

a job is right around the corner.

4 - Freelance Profit Academy

Job scams are plenteous on the web, and unsuspecting freelance writers can get caught in their devious web easily.

Thankfully, the Freelance Profit Academy houses a daily, scam-free job board that weeds out scams and supplies

you with the highest-quality jobs sourced from around the web. Review each and every job to provide you with only

the best ones.

Take Your Business To New Heights With Video Marketing......

A few years back, video marketing was considered a high priced activity for any business. It required cameras,

cameramen, professional editors and time on TV channels; all these required heavy prices to be paid. However, with

the popularity of internet more number of people can have access to it, along with the reduced price of cameras and

other equipments have made video marketing an affordable and valuable method for business people to reach out

millions of people across the globe. If you are still confused, this article shall provide you a few helpful reasons to

start video marketing. Check them out as follows:

Good reasons to opt video marketing

• Adds a personal touch: Video marketing permits you to interact directly with the customers. The business owner

speaking directly with customers is more effective than just displaying products and services. When the proprietor

himself explains about the products/services and company, this picture will stay in the minds of audience for a

longer time than expected. Furthermore, customers will also find it comfortable to work and can easily trust on the

company. Not only owners, even past customers and clients can give their feedback through video testimonies, this

will improve the business credibility.

• It is inexpensive: As stated earlier, gone are the days when video marketing pulled lots of dollars from the

customers. Nowadays, video cameras come at reasonable prices, and the video editing software too comes at less

than $100. In addition, there are numerous video hosting websites like Vimeo and YouTube that will help you for

absolutely free of costs. If you can put in some money, then you can create a professional video too. Film your

video, edit it and post it for your customers on your website.

• Improved Visibility: No doubt, online videos add more visibility to your online business. You can effectively use

videos to enhance the presence of your business site in search engine results. Moreover, as soon as any video gets

uploaded in sites like YouTube, content starts getting popular in just a few months, providing it has the ability to pull

the online audience. And once your video starts turning out to be popular, search engines like Bing and Google start

fetching the videos in their search result. All you need to do is use the right keywords that represent your business.

• Customer Support: Videos can also be used to interact or communicate with your customers. Through videos, you

can promote a product or the services offered by your company, and let everyone know about it. You can use videos

to explain about your product, like how it works, how it can help customers, and many more. So, basically you can

upload videos containing FAQs or frequently asked question, which will surely make your targeted customers feel

more confident about your company and its products/services. Make sure the content is absolutely presentable and

simple enough for the online viewers to comprehend the message you wish to provide through the video

Free and Very Low Cost Online Marketing Alternatives That Will Save You a Fortune.

The very best method of growing a residual income.

Starting out a website advertising business is likely the ideal technique of growing a

residual income and simultaneously reaching financial independence. It actually

seems convenient and fun, nevertheless there are many items that will cross your

brain, points that will almost certainly stop you in opening your personal website

marketing business.

Time and financial methods.

You need to acknowledge the truth that in order to make cash, you will need to

have adequate time allotment and financial solutions. It is not wise to begin your internet business if you experience

that you do not have that financial ability of preserving your individual business in the long term. Obtaining huge

website traffic to your web based business site is your primary concern in setting up your online marketing business.

You will be able to obtain it throughout marketing your web page. Nevertheless, once you discovered that the price

is not within your reach, there is a thin opportunity that you will attain achievement in getting traffic and transforming

them into long lasting customers. Keep in mind that with out a solid clientele base, it will tag the end of your Website

advertising career. Can there be any kind of other way to get away costly web business advertising and marketing?

Bear in mind that the term totally free still exists.

Quite simply, you may still find low cost tactics and actually no cost strategies of marketing your Online marketing

business. You must be assured that such free of charge or cheap marketing choices will function, after all it is still a

kind of advertising and marketing that will certainly help you get the targeted visitors that you require for your

internet site. It does not always comes after that 100 % free or inexpensive promotion will not function efficiently

while high-priced marketing and advertising mediums will certainly usually function. You need to have confidence

and a smart thinking on just how you will be able to make it as good as the pricey advertisement packages on the

Net.

Composing unique articles.

As earlier mentioned, there are various approaches of advertising and marketing your internet business without

spending very much of your fortune. The greatest thought that you have to consider is composing original content

comprising new and juicy data that will support your site visitors comprehend on the subject of your business and

the products and services that you are providing. Create your very own original articles or blog posts and sign with

no cost or low-cost article distribution solutions that will disperse your content to publishers around the Cyberspace.

If you need a larger distribution of your content articles for improved consciousness, you may possibly pay for a

modest fee. Now that your articles are allocated and published around the Word wide web with links leading to your

website, you will have your 1st set of new internet visitors in no time. If you do not wish to create the article content

by yourself, you can seek the services of diverse article writing services that will do the work in exchange of a tiny

fee. Content creation and distribution is one of the very best ways of website marketing promotion.

Use blogs for your Online marketing business promotion.

Exactly like article writing, you might also use weblogs or just blogs for your website advertising business marketing.

This is totally free and a best approach of obtaining top quality content on your website as well as getting regular

visitors who are interested in studying what you desire to say. You can create your sights regarding your business or

incorporate a few photos of the products you are providing. Do not forget to incorporate your site's hyperlink on your

blogs so that your visitors can certainly check out your site if they need additional details relating to everything that

you have created on your blogs.

Publishing to online forums.

Posting to on the net forums is an additional free of charge but powerful way of obtaining your hyperlinks observed

by majority of Net users. There are hundreds of web discussion forums out there that gives subjects associated with

the nature of your web based business. You may well also help other people by publishing your comments or

recommendations that you find out with regards to a particular concern. The even more assistance that you can

easily provide, the extra your name will be noticeable of the crowd as the authority on the subject, and the even

more most likely forum readers will click your internet site hyperlink to understand more about you and the things

you are into. It is one of the ideal techniques of making sales without even selling real products or services.

Why spend a lot?

Why spend a lot if there are 100 % free and inexpensive advertising and marketing alternatives for your Website

marketing promotion? With some cautious arranging and small spending, you will be capable to generate a lot from

your web business.

How Video Establishes "Know, Like and Trust" With Your Target Audience

Tips and Strategies on Using Social Media Video Marketing to Get Your

Business More Leads, Faster

In last week's article, I talked about the importance of incorporating video into your

business marketing strategy. One of the top reasons I mentioned was how video

increases your target market's confidence in you.

And when it comes to compelling people to purchase from you, that confidence

must be fully established first.

This is what we call building the "Know, Like and Trust" factor with potential clients.

As a business owner, your goal should always be to focus on these three areas in any marketing you do.

One of the best places to help you establish the "Know, Like and Trust" factor with your target market is by using

video is on Social Media.

Video provides ample opportunity to showcase your personal and professional brand. It elevates your knowledge

and expertise in your industry and gives people an opportunity to get to know you better, like you enough to want to

hear more about what you have to say, and of course, trust you enough to make it comfortable for them to purchase

from you.

So how do you go about building the "Know, Like and Trust" factor with your audience through video?

Providing Value

The first thing is to determine what your target market would find of value. If you're not giving your potential clients

something they want, then they have no reason to watch.

That value can come in a few different ways. A video can be:

1) Entertaining

2) Informative

3) Inspiring or motivating

4) Interesting

5) Engaging

Think about your business and how you can create videos that your target audience would appreciate receiving

from you.

Depending on the industry you are in and tapping into your own unique personality, see what types of videos would

work best for you and would resonate the most with your audience.

Since developing the "Know, Like and Trust" factor is a fundamental in business marketing, let's dive a little deeper

into this concept to fully appreciate how it can get you more leads and easier sales conversions for your business.

Building the KNOW Factor

If you're like most entrepreneurs and small business owners, you are the face of your business. You don't have the

luxury of having a big corporate brand image (and budget) to get the sales. Instead, you have to rely on getting out

there, pounding the pavement and getting visible in front of your potential clients.

This is because it stands to reason the more someone knows you, the more comfortable they will be in discovering

more about what you have to offer, which can then lead to a sale.

Getting in front of a video is a great, quick way to accomplish this.

So when creating social media videos, always have your target market in mind and ensure you are infusing not only

value into what you're producing but also some of your personality so people feel they are seeing a friend every time

they watch your video.

Building the LIKE Factor

As people get to know you through your videos, something else is going to happen. You're creating an opportunity

for them to also like you.

This is where knowing and understanding your ideal target market really becomes important. People aren't going to

purchase from you if they don't like you.

Think about it, do you avoid making a purchase if someone came across too pushy or icky in some way? Well your

audience is judging you the same way.

Of course you can't get everyone to like you but what you can do when you're creating your videos is to be:

- Uniquely Yourself - there's no point in trying to act like someone else. Just be you and you will draw your followers

in naturally.

Genuinely Authentic - honesty and even some vulnerability will help people feel they are not watching a rip-off

artist in action.

- Timely Relevant - produce videos your target audience wants to watch and when they need to see it in order to

convert them into paying clients quicker and easier.

- Unabashedly Visible - don't hide behind the camera, people need to see your face in order to be able to like you!

Building the TRUST Factor

When all is said and done, if someone doesn't trust you, they will never do business with you. Period.

Sometimes business owners automatically assume people should trust them but may unknowingly be doing things

that has the opposite effect.

Here's some ways you can establish trust with your ideal target market:

- Provide Value - Avoid creating fluff, pointless and nonsensical videos that are meaningless to the people you want

to buy from you. They are not going to trust you know what you're doing if you don't provide proof you do.

- Pursue Excellence - The more you provide the best you have to offer by way of skills and expertise, the more you

are building trust by showcasing your ability to solve the problems your target market has that your product or

service provides.

- Be Consistent - Randomly producing videos is not going to get you the traction you need to establish authority in

your industry. People want to see consistency to make them feel more comfortable about trusting you. Set a

schedule and commit to it. Whether it's once a month or once a week, that consistency will get you the results you're

after.

- Avoid "Salesy" Language - People don't like to be sold to. Avoid trying to "sell" your products or services and

instead focus on providing value. This will draw people in as opposed to repelling them.

- Provide Unique Content - They say there's nothing new that can be said about any given topic but what you can do

is take your knowledge and find ways to present it in a new light. Find different perspectives and angles that hasn't

been talked about before. Above all, avoid copying someone else's work, that's just wrong.

By using videos in your social media marketing strategy, you are showcasing your expertise. This in turn establishes

your authority in your industry and helps develop the "Know Like and Trust" factor with your ideal target market.

Over time, you will build a loyal following of people who can ultimately become not only paying clients but also a

source of referrals for your business.

Go now, create videos and get your best brand-visibility foot forward to generate more leads and sales for your

business!

Tips and Strategies on Using Social Media

Video Marketing to Get Your

Business More Leads, Faster

In last week's article, I talked about the importance of incorporating video into your

business marketing strategy. One of the top reasons I mentioned was how video

increases your target market's confidence in you.

And when it comes to compelling people to purchase from you, that confidence

must be fully established first.

This is what we call building the "Know, Like and Trust" factor with potential clients.

As a business owner, your goal should always be to focus on these three areas in any marketing you do.

One of the best places to help you establish the "Know, Like and Trust" factor with your target market is by using

video is on Social Media.

Video provides ample opportunity to showcase your personal and professional brand. It elevates your knowledge

and expertise in your industry and gives people an opportunity to get to know you better, like you enough to want to

hear more about what you have to say, and of course, trust you enough to make it comfortable for them to purchase

from you.

So how do you go about building the "Know, Like and Trust" factor with your audience through video?

Providing Value

The first thing is to determine what your target market would find of value. If you're not giving your potential clients

something they want, then they have no reason to watch.

That value can come in a few different ways.

A video can be:

1) Entertaining

2) Informative

3) Inspiring or motivating

4) Interesting

5) Engaging

Think about your business and how you can create videos that your target audience would appreciate receiving

from you.

Depending on the industry you are in and tapping into your own unique personality, see what types of videos would

work best for you and would resonate the most with your audience.

Since developing the "Know, Like and Trust" factor is a fundamental in business marketing, let's dive a little deeper

into this concept to fully appreciate how it can get you more leads and easier sales conversions for your business.

Building the KNOW Factor

If you're like most entrepreneurs and small business owners, you are the face of your business. You don't have the

luxury of having a big corporate brand image (and budget) to get the sales. Instead, you have to rely on getting out

there, pounding the pavement and getting visible in front of your potential clients.

This is because it stands to reason the more someone knows you, the more comfortable they will be in discovering

more about what you have to offer, which can then lead to a sale.

Getting in front of a video is a great, quick way to accomplish this.

So when creating social media videos, always have your target market in mind and ensure you are infusing not only

value into what you're producing but also some of your personality so people feel they are seeing a friend every time

they watch your video.

Building the LIKE Factor

As people get to know you through your videos, something else is going to happen. You're creating an opportunity

for them to also like you.

This is where knowing and understanding your ideal target market really becomes important. People aren't going to

purchase from you if they don't like you.

Think about it, do you avoid making a purchase if someone came across too pushy or icky in some way? 

Well your

audience is judging you the same way.

Of course you can't get everyone to like you but what you can do when you're creating your videos is to be:

- Uniquely Yourself - there's no point in trying to act like someone else. Just be you and you will draw your followers

in naturally.

Genuinely Authentic - honesty and even some vulnerability will help people feel they are not watching a rip-off

artist in action.

- Timely Relevant - produce videos your target audience wants to watch and when they need to see it in order to

convert them into paying clients quicker and easier.

- Unabashedly Visible - don't hide behind the camera, people need to see your face in order to be able to like you!

Building the TRUST Factor

When all is said and done, if someone doesn't trust you, they will never do business with you. Period.

Sometimes business owners automatically assume people should trust them but may unknowingly be doing things

that has the opposite effect.

Here's some ways you can establish trust with your ideal target market:

- Provide Value - Avoid creating fluff, pointless and nonsensical videos that are meaningless to the people you want

to buy from you. They are not going to trust you know what you're doing if you don't provide proof you do.

- Pursue Excellence - The more you provide the best you have to offer by way of skills and expertise, the more you

are building trust by showcasing your ability to solve the problems your target market has that your product or

service provides.

- Be Consistent - Randomly producing videos is not going to get you the traction you need to establish authority in

your industry. People want to see consistency to make them feel more comfortable about trusting you. Set a

schedule and commit to it. Whether it's once a month or once a week, that consistency will get you the results you're

after.

- Avoid "Salesy" Language - People don't like to be sold to. Avoid trying to "sell" your products or services and

instead focus on providing value. This will draw people in as opposed to repelling them.

- Provide Unique Content - They say there's nothing new that can be said about any given topic but what you can do

is take your knowledge and find ways to present it in a new light. Find different perspectives and angles that hasn't

been talked about before. Above all, avoid copying someone else's work, that's just wrong.

By using videos in your social media marketing strategy, you are showcasing your expertise. This in turn establishes

your authority in your industry and helps develop the "Know Like and Trust" factor with your ideal target market.

Over time, you will build a loyal following of people who can ultimately become not only paying clients but also a

source of referrals for your business.

Go now, create videos and get your best brand-visibility foot forward to generate more leads and sales for your

business!