In comparison to just text or images, video "speaks" to your audience. This is why

video marketing is so powerful. Your audience can see and hear you, listen to what

you have to say and see how your product works. Best of all they are more

engaged with video than via a simple blog post or picture.

Video marketing is a definite must for the online entrepreneur. Search engines

recognize more people are watching videos rather than reading blog posts and

text-based messages. They are beginning to rank websites as a result of the

videos on that website.

What Tools Do You Need?

A lot of online business think that you need to spend thousands of dollars on video recording and editing equipment.

So they don't get involved with video. But the camera on your smart phones is more than capable for recording

video. Plenty of successful video marketing campaigns were the produced with iPhone or Android phone camera

and good content.

Ultimately, you may want to upgrade your video marketing tools, But for the moment, just get started.

Content Still Counts

Content is everything online. The most professional video, with excellent audio and lighting, appealing music and

professional talent, most likely won't do much for your business if your content is weak.

Of course, you want your videos to promote your business or product in some way. But, you're not producing a

commercial. You're making a video that delivers information to your audience, in addition an incentive to want to buy

from you. Promote for less than 10 or 20 seconds at the end of the video, but make the rest of the video non-

promotional.

Don't Want To Be On Camera? No Problem!

You don't even need to show your face on video to take advantage of video content. You can turn slide-shows into a

video. PowerPoint, ProShow Gold, PhotoStage and KeyNote for Mac make generating slideshow presentations of

still images simple. You can use the built-in microphone on your computer to record audio.

You can also use screen capture software to make your video. Free software like Jing, Free Screen Video Recorder

and Screencast-O-Matic can record whatever you do on your computer monitor. This is a straightforward way to

make videos and works great when you're explaining a how-to process.

Keep It Short

People enjoy watching short videos from one to three minutes long. Videos that are too long are boring. If you want

people to watch your videos, make them short and to the point. Create videos that your audience will want to watch

and stay on track with your topic.