Irrespective of your target market, every customer goes through a process when making a decision to buy from your website. Understanding your customer's buying process will help you know what information to give them and when.
You need to guide your audience with the acknowledgment of a problem that they need to solve and how you are the one that can help them solve it.
Basically there are 3 stages a customer goes through before they buy from your website.
Stage 1: Awareness
This is when a potential customer has identified that they have a need. To find answers, they go online and use a search engine like Google to find what they're looking for.
This is why it's important to focus your website content that provides your target audience with information about the problems that they have. The type of content that is most successful at this stage is educational pieces directly about the problem. This gives you the opportunity to offer more value (like a report, eBook, checklist), free of charge, in return for their email address. Once you have their email address, you can stay in contact with them rather than just hoping that they will return to your website at a later date.
Stage 2: Consideration
At this stage, the customer wants to consider the different options available to them to solve their problem. The content you provide now can consist of comparison charts, webinars, eBooks, podcasts, demo videos, freebies, and even trial options if doable to help reduce risks.
This stage can take some time. A lot of people research their options for several weeks or even months before deciding.
Stage 3: Decision
At this stage, your customer just need to decide. More often than not your customer will be on your email list at this point, although there are cases where they simply discovered your website and all the information there.
The type of content that you'll want to deliver to them, and where, plays an important part in leading them to choose your solution.
The trick is to ensure that you focus on results and your product at this stage. Give them a reason to choose you. Take away their risk and make them want more by going over the pros and cons. For example,
What makes your option unique?
What other products or alternatives are similar?
What's your return policy and is better than your competitors?
How much does it cost?
How do they deal with issues and problems with your product?
Understanding the 3 stages a customer goes through before they buy from your website helps significantly because it keeps you focused on providing just what they need when they need it.
Tuesday 3 April 2018
simple tricks to get a customized e-commerce website
The web world unfolds wide horizon for various opportunities for the users. One such opportunity led to the launch of online businesses. Many entrepreneurs are upgrading their physical businesses to online store through e-commerce websites.
An online business website helps the entrepreneur to reach the target customer beyond geographical boundaries.
To draw the maximum client to any commercial website is not an easy task. The world of internet is clustered with many e-commerce domains as most business people are adopting this method to generate maximum profit from their business.
A well-customized commercial website helps in attracting and engaging customers who can turn into a permanent client of the site. In today's world, most of the things are sold via the internet and hence e-commerce website is gaining huge popularity among the potential users. An e-commerce site is like a virtual shop whose appearance must attract the prospective client to sneak into the page.
Here are some tips mentioned below to develop a relevant e-commerce website. Like:
1. Give an attractive trading name for your online business that tickles the curiosity of the prospective customers.
2. Display your most unique products and services on the home page of the website.
3. Include the customer service contact information along with email and phone number. If the commercial site is delivering its products and services to other nations then an international number with a dialing code is required.
4. Any such e-commerce site must display its registered office and place of registration.
5. Include a short description of each and every product in your e-commerce site so that the user can get an instant idea of the product and services that are featured on the site.
Always display the price and the applicable currency with each product.
Include attractive images for the commodities and services being offered by your e-commerce site so that the respective customer can view the image from every angle and can zoom the picture when necessary.
If any product is limited, feature it with 'only 2 left in stock'.
6. It is vital to clearly mention the return, refund, and cancellation policy to offer your customers accurate guidelines for the purchase and cancellation policy to avert any unwanted situation. Frame your privacy policy in such a way to secure a customer's personal data and information.
7. It is important to precisely mention the countries where you cannot deliver the products and services due to trade embargoes.
8. It is important to convey your customers about the dispatch of products and services and guide the client if somehow the delivery failed.
9. Precisely mention the process of delivery method, charges, and policies of shipments.
10. Before directing the customer to the payment page, please include a step where the customer can get a chance to confirm their purchases before placing the order.
11. In the payment page display the logos of the payment gateways or cards that you accept like PayPal. These logos must be of the same size.
All the above-mentioned tips are vital to elevate the performance of an e-commerce site. Any silly loopholes can ruin the proper functionalities of the e-commerce webpage.
An online business website helps the entrepreneur to reach the target customer beyond geographical boundaries.
To draw the maximum client to any commercial website is not an easy task. The world of internet is clustered with many e-commerce domains as most business people are adopting this method to generate maximum profit from their business.
A well-customized commercial website helps in attracting and engaging customers who can turn into a permanent client of the site. In today's world, most of the things are sold via the internet and hence e-commerce website is gaining huge popularity among the potential users. An e-commerce site is like a virtual shop whose appearance must attract the prospective client to sneak into the page.
Here are some tips mentioned below to develop a relevant e-commerce website. Like:
1. Give an attractive trading name for your online business that tickles the curiosity of the prospective customers.
2. Display your most unique products and services on the home page of the website.
3. Include the customer service contact information along with email and phone number. If the commercial site is delivering its products and services to other nations then an international number with a dialing code is required.
4. Any such e-commerce site must display its registered office and place of registration.
5. Include a short description of each and every product in your e-commerce site so that the user can get an instant idea of the product and services that are featured on the site.
Always display the price and the applicable currency with each product.
Include attractive images for the commodities and services being offered by your e-commerce site so that the respective customer can view the image from every angle and can zoom the picture when necessary.
If any product is limited, feature it with 'only 2 left in stock'.
6. It is vital to clearly mention the return, refund, and cancellation policy to offer your customers accurate guidelines for the purchase and cancellation policy to avert any unwanted situation. Frame your privacy policy in such a way to secure a customer's personal data and information.
7. It is important to precisely mention the countries where you cannot deliver the products and services due to trade embargoes.
8. It is important to convey your customers about the dispatch of products and services and guide the client if somehow the delivery failed.
9. Precisely mention the process of delivery method, charges, and policies of shipments.
10. Before directing the customer to the payment page, please include a step where the customer can get a chance to confirm their purchases before placing the order.
11. In the payment page display the logos of the payment gateways or cards that you accept like PayPal. These logos must be of the same size.
All the above-mentioned tips are vital to elevate the performance of an e-commerce site. Any silly loopholes can ruin the proper functionalities of the e-commerce webpage.
make cash using e-commerce 2018
Wondering how to Scale your ecommerce business?
When you are planning to start a business, there are many things that you need to consider before you can actually start it. The very first step is to come up with an idea and then make set up a solid profit earning plan. After you have these two, you would surely want money to flow 24*7 but for this, you don't have to work day and night. This method is known as scaling. Below we have listed 5 different ways to scale your ecommerce business. To know more, keep reading!
Spread your existence
If your existence is not known to people how will they purchase your product? Spreading the awareness of your presence in the market is a must when you are trying to increase your sales. In order to let people know about your existence, you need to come up with a strategic marketing strategy. We will share some tips on that as well soon.
Invest in automation
This particular tip includes not fulfilling the products that you sell not by yourself but rather using a repricer software for this purpose. If you want to scale your business you need to stop doing the tasks that you were doing earlier by yourself. The manpower that you save by using a software can be used in other productive tasks that need to be done to increase your business. Additionally, when you use an automatic software task are done accurately. Increase the focus on customer support
Making an amendment to the previous point we would like to state that even if everything can be done automatically, there must be direct contact with the customers and must not be done automatically. Often when a business is growing, the owner tends to lose personal contact with the customers. When there are enormous options available to customers, having low or no customer support will hamper the business in the long run. The trick here is to use automation with little personal touch.
Use something else for fulfilling your orders
Though this comes under automation, it requires special attention. While you are scaling your ecommerce, you must use automatic tools for fulfilling process. When you do fulfilling yourself it consumes a lot of time. Let's have a look at the steps that you have to consider while doing the process on your own.
Choose any appropriate box or a padded envelope.
Pay for the box.
Work on the price of the product cost.
Prepare a shipping label and attach it with the order.
Find out the product from the store.
After wrapping the item, place it in a box or a container.
Factor in-cross border with the product price.
Carry the item to a shipping office, stand in a queue and tell the agent about the item. Additionally, spend more time going back to your office.
Apart from these, the fulfilment process includes other miscellaneous stuffs that needs to be taken care of by yourself.
Though you may think that giving someone else the task of fulfilling is costly, it is totally worth it. The time you will save can be put to other use. Never forget about your website.
Doesn't matter if you are an Amazon seller or a website owner, you must never forget about your website. Your website is where you get to contact the customer thus it is the first impression that you put in your customer's mind. On a website, you the reaction of the customer can be measured by the number of daily visits. For attracting more visitors make your website high-end, include infographics and high-quality images.
Scaling your e-ommerce requires a huge amount of research but when it comes to choosing a repricer software you don't have to Google it anymore as AmazeRepricer is an unbelievable repricer and works wonderfully.
When you are planning to start a business, there are many things that you need to consider before you can actually start it. The very first step is to come up with an idea and then make set up a solid profit earning plan. After you have these two, you would surely want money to flow 24*7 but for this, you don't have to work day and night. This method is known as scaling. Below we have listed 5 different ways to scale your ecommerce business. To know more, keep reading!
Spread your existence
If your existence is not known to people how will they purchase your product? Spreading the awareness of your presence in the market is a must when you are trying to increase your sales. In order to let people know about your existence, you need to come up with a strategic marketing strategy. We will share some tips on that as well soon.
Invest in automation
This particular tip includes not fulfilling the products that you sell not by yourself but rather using a repricer software for this purpose. If you want to scale your business you need to stop doing the tasks that you were doing earlier by yourself. The manpower that you save by using a software can be used in other productive tasks that need to be done to increase your business. Additionally, when you use an automatic software task are done accurately. Increase the focus on customer support
Making an amendment to the previous point we would like to state that even if everything can be done automatically, there must be direct contact with the customers and must not be done automatically. Often when a business is growing, the owner tends to lose personal contact with the customers. When there are enormous options available to customers, having low or no customer support will hamper the business in the long run. The trick here is to use automation with little personal touch.
Use something else for fulfilling your orders
Though this comes under automation, it requires special attention. While you are scaling your ecommerce, you must use automatic tools for fulfilling process. When you do fulfilling yourself it consumes a lot of time. Let's have a look at the steps that you have to consider while doing the process on your own.
Choose any appropriate box or a padded envelope.
Pay for the box.
Work on the price of the product cost.
Prepare a shipping label and attach it with the order.
Find out the product from the store.
After wrapping the item, place it in a box or a container.
Factor in-cross border with the product price.
Carry the item to a shipping office, stand in a queue and tell the agent about the item. Additionally, spend more time going back to your office.
Apart from these, the fulfilment process includes other miscellaneous stuffs that needs to be taken care of by yourself.
Though you may think that giving someone else the task of fulfilling is costly, it is totally worth it. The time you will save can be put to other use. Never forget about your website.
Doesn't matter if you are an Amazon seller or a website owner, you must never forget about your website. Your website is where you get to contact the customer thus it is the first impression that you put in your customer's mind. On a website, you the reaction of the customer can be measured by the number of daily visits. For attracting more visitors make your website high-end, include infographics and high-quality images.
Scaling your e-ommerce requires a huge amount of research but when it comes to choosing a repricer software you don't have to Google it anymore as AmazeRepricer is an unbelievable repricer and works wonderfully.
Tricks on how to become a super affiliate.
Getting A Leg Up The Affiliate Ladder
As an affiliate marketer, making commissions is the life-blood of my business. Naturally, I am very protective of my work. Most of the time I like to work alone but that doesn't mean I don't like to help others get a leg up in this business too, here's why:
You The Super Affiliate
By sharing some of my insider affiliate insights with you in this article, I hope that one day, you will become a super affiliate too. This can only benefit the affiliate revenue business in the long run. You see, when you learn how to approach this business the proper way, I believe you will stand a much better chance of survival in the dog eat dog world of affiliate marketing. When we affiliates promote each other's products, we all get a slice of the commission pie. It's a win-win situation for everyone!
Affiliate Code
In order to succeed as an affiliate marketer and gain the much coveted status of super affiliate, there are certain guidelines you must follow. In other words, if you want to make enough commissions to become the next super affiliate, you must adhere to the affiliate marketing code. The code I am referring to here is simple marketing etiquette. This is a combination of good practice, good manners and old-fashioned common sense.
For example:
Thou shalt not send unsolicited email;
Thou shalt not spam social media sites;
Thou shalt not make unjustified claims.
As Good As Your Last Commission
Now that you know what not to do, what should you do to become a super affiliate? Well first of all you have to be respectful. You are only as good as your last commission, so treat your prospects well and your customers better.
Your Bread And Butter Customers
Once you realise which of the prospects on your list are interested in buying the content you are promoting, look after them. These are your bread and butter. These customers will continue to buy from you as long as you promote products that add value.
Could The Tyre Kickers Please Step This Way
From your analytics you will also see that the window shoppers on your list seldom hit the buy-button. Now I'm not saying you should ignore these people, because they too may eventually decide to take you up on an offer, just make sure that you spend most of your energy giving value to those who have voted with their credit cards. These are the people who will also help vote you right up to the status of super affiliate.
As an affiliate marketer, making commissions is the life-blood of my business. Naturally, I am very protective of my work. Most of the time I like to work alone but that doesn't mean I don't like to help others get a leg up in this business too, here's why:
You The Super Affiliate
By sharing some of my insider affiliate insights with you in this article, I hope that one day, you will become a super affiliate too. This can only benefit the affiliate revenue business in the long run. You see, when you learn how to approach this business the proper way, I believe you will stand a much better chance of survival in the dog eat dog world of affiliate marketing. When we affiliates promote each other's products, we all get a slice of the commission pie. It's a win-win situation for everyone!
Affiliate Code
In order to succeed as an affiliate marketer and gain the much coveted status of super affiliate, there are certain guidelines you must follow. In other words, if you want to make enough commissions to become the next super affiliate, you must adhere to the affiliate marketing code. The code I am referring to here is simple marketing etiquette. This is a combination of good practice, good manners and old-fashioned common sense.
For example:
Thou shalt not send unsolicited email;
Thou shalt not spam social media sites;
Thou shalt not make unjustified claims.
As Good As Your Last Commission
Now that you know what not to do, what should you do to become a super affiliate? Well first of all you have to be respectful. You are only as good as your last commission, so treat your prospects well and your customers better.
Your Bread And Butter Customers
Once you realise which of the prospects on your list are interested in buying the content you are promoting, look after them. These are your bread and butter. These customers will continue to buy from you as long as you promote products that add value.
Could The Tyre Kickers Please Step This Way
From your analytics you will also see that the window shoppers on your list seldom hit the buy-button. Now I'm not saying you should ignore these people, because they too may eventually decide to take you up on an offer, just make sure that you spend most of your energy giving value to those who have voted with their credit cards. These are the people who will also help vote you right up to the status of super affiliate.
Earning Commissions is Simple
It can be tough trying to earn commissions as an affiliate. Particularly when you are just starting out. But you know, it doesn't have to be this way. Earning commissions is pretty simple really.
A Leg Up the Leaderboards
Here are six secrets which will help you start to bank commissions and climb up those affiliate leaderboards which you see plastered all over Facebook. Just don't share them with too many people. Competition is tough enough already. It's a JVZoo jungle out there!
Six Sales Secrets
1. All you need is to get from zero to one. You just have to get one sale to be approved going forward. To get that first sale, you need at least one product to promote of course, and in order to grab that beautiful affiliate link you need at least one product creator to share his or her sauce with you. So where do you find these lesser spotted product owners?
2. The second secret follows on from the first. Befriend as many marketers as you can on social media or by email or at marketing events. You'll be surprised at how approachable some of the big name marketers are if you use the right approach. The right approach for one marketer might be retweeting some of his tweets. For another it might be saying something intelligent and complimentary to them by email. Some marketers of course, will never reply to your email or private messages so maybe you could catch them by the bar at a marketing event? Offer to buy them a drink or a coffee, mention one of their programs that you bought.
3. Once you have your virtual mitts on your first affiliate link, build a review website or blog on WordPress, for example, to get some organic traffic to the product. You can also use social media and YouTube as well.
4. After you have made your first sale, visit sites like Muncheye to see what products are launching and find out the best converting products which are making affiliates money right now.
5. Send a truck load of traffic to your link using ad swaps, solo ads and paid traffic like Facebook ads.
6. Keep testing to see which offers and traffic sources are converting into commissions for you, then rinse and repeat.
Pretty easy right? So there you have it. My six secrets to winning the affiliate game and winning it big.
It can be tough trying to earn commissions as an affiliate. Particularly when you are just starting out. But you know, it doesn't have to be this way. Earning commissions is pretty simple really.
A Leg Up the Leaderboards
Here are six secrets which will help you start to bank commissions and climb up those affiliate leaderboards which you see plastered all over Facebook. Just don't share them with too many people. Competition is tough enough already. It's a JVZoo jungle out there!
Six Sales Secrets
1. All you need is to get from zero to one. You just have to get one sale to be approved going forward. To get that first sale, you need at least one product to promote of course, and in order to grab that beautiful affiliate link you need at least one product creator to share his or her sauce with you. So where do you find these lesser spotted product owners?
2. The second secret follows on from the first. Befriend as many marketers as you can on social media or by email or at marketing events. You'll be surprised at how approachable some of the big name marketers are if you use the right approach. The right approach for one marketer might be retweeting some of his tweets. For another it might be saying something intelligent and complimentary to them by email. Some marketers of course, will never reply to your email or private messages so maybe you could catch them by the bar at a marketing event? Offer to buy them a drink or a coffee, mention one of their programs that you bought.
3. Once you have your virtual mitts on your first affiliate link, build a review website or blog on WordPress, for example, to get some organic traffic to the product. You can also use social media and YouTube as well.
4. After you have made your first sale, visit sites like Muncheye to see what products are launching and find out the best converting products which are making affiliates money right now.
5. Send a truck load of traffic to your link using ad swaps, solo ads and paid traffic like Facebook ads.
6. Keep testing to see which offers and traffic sources are converting into commissions for you, then rinse and repeat.
Pretty easy right? So there you have it. My six secrets to winning the affiliate game and winning it big.
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