How To Create Engaging Video Content.....

Marketing methods appear and disappear over the years, and so do their levels of

effectiveness. One strategy to building your business that doesn't appear to be

going away anytime soon is video. By next year it's estimated that video will

account for at least 80% of worldwide internet traffic.

But there's more to video content than watching funny cat videos. To create

engaging video content that your audience genuinely want to watch requires a

number of key elements if you're going to get the best out of this powerful

marketing technique.

Know Your Target Audience

Before you start thinking about your video content, you need to really understand who your target audience is. You

can't say "all married men" or "all moms" or "all dads" or "all" anything. You need to narrow down your target market

so that you have an audience that is genuinely receptive to what you share with them.

Know Your Objectives

As well as knowing your audience, you need to know your objectives. What is the point of the video content that

you're creating Even if your main reason might be to sell your product and make money, you need to look at the

reason from the audience's point of view. So, you may be doing it to make money, but you're also doing it to

educate, talk about, interact with, and stimulate your audience on your subject matter.

Record in Batches

It's important to get good video content onto your YouTube channel on a regular basis. YouTube is a great video

platform to develop an audience and share information. It has more than 1 billion users, nearly 1/3 of all people on

the internet.

But it can sound really challenging to develop a video every week, edit it, and post it. But, you don't have to do it that

way. As an alternative, record your videos in batches, rather than one bu one. You can put them together for an

entire segment of content more easily that way.

Keep It Short and Sweet

Keeping your video to two minutes or less is important because they're more likely to be watched all the way to the

end. More than 3 or 4 minutes may be too much, but certainly not longer than 10 minutes on more complicated

information. Keep each video focused on one point. This will make it even easier to publish consistently and

frequently, because you don't have to spend that much time on each video......