Instagram video content has increasingly become very popular on social media
recently, and thus it is of paramount advantage for anyone looking to market
him/herself to make use of this function. This shift shows that more and more
business whether small or big is starting to visually communicate with their
followers, customers, and fans. This is why our Social Media Marketing team took
an effort to research about the advantages of Instagram videos.
The video function is one of the popularly known platforms that will enable one to
leverage the power of marketing
With more than 150 million users, Instagram is the best sharing platform. It allows
one to share not only photos but also short videos. There are millions and millions of videos shared daily which is a
great reason why one should utilize this platform. Below are some of the main advantages of using this function;
Increased Engagement
Unlike video posts on Twitter or Facebook that are sometimes overlooked by users regardless of their quality,
Instagram videos are rarely missed. According to a study done by Forrester, Instagram videos generate more
engagement 58 times than Facebook and 120 times than Twitter. Having an Instagram account with interesting and
useful content can earn one with crazy levels of engagement with the audience.
Building Personality and Trust
Since more content is becoming popular, one of the key benefits of using the video function is that it helps one build
trust. People buy from people they can trust, and Instagram video feature will help you create that emotional
connection with your audience. The significant thing here is that this function allows one to share their day-to-day
experience in a casual and informal way giving followers, fans, and customers a feel for one's business.
Sharing behind the scene activities has been noted to rank well on Instagram, particularly if it is a service provider.
Such videos make one's company more trustworthy and attractive which in turn positively affects one's marketing.
Increase in Traffic
Even though one cannot add clickable links to the videos, they still are a dominant source of traffic. Moreover with
the levels of engagement being higher than Twitter and Facebook, using the video function can be tremendously
useful for your site's visibility.
Gaining a Competitive Edge
Competition on Instagram is still far less than on Twitter or Facebook. The American Express Survey reported that
nearly 2% of small business are currently embracing the Instagram video function and they have gained an
advantage over their competitors. Thus is clear that by using the video function, one is likely to reach their target
audience faster and easier.
Free Advertising
Yes, that is correct. The great thing about using Instagram video function is free publicity. One can showcase their
services and products in action generating large exposure. The feature gives one an opportunity to show off what
they are offering.
Embrace the video function and be rewarded!
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