Videos are now the preferred medium for communication in this digital age. This trend is expected to grow in the
coming years. Experts predict that videos will drive more than half of the traffic online by 2019. If the number of
YouTube subscribers is anything to go by, this prediction will prove to be true.
Video Production Is a Necessity
What does all this mean for your business? For one, you can't risk not taking advantage of the power of audiovisual
content. However, it's important to note that not all videos warrant the attention that the creators hoped for. There
are billions of videos on YouTube, but only a handful of them get millions of views and shares. It's clear that there is
something missing in the videos that don't get attention.
Getting the most out of Video Production
1. Hire the right team - The usual question is "what it takes to produce an awesome video that not only gets the
message across in a creative way, but is also engaging enough to get a high number of views?". In this case, the
client should start by hiring the right audiovisual content production team for the project. Not every video production
company is right for every job. They should have the specific skills and experience to suit your vision. It all starts
with a well-strategized quality video. A well thought out marketing strategy needs to be established in order to target
your primary audiences whether it is on your website homepage, landing page or social media.
2. Get full details up front - Do you understand the scope of the task? Do you know what kind of work will be
involved in achieving your goals? Understanding the full scope of the project will help you plan better for it. Get to
details on milestones, approvals that are required, timelines, and budgets before the task begins. Everything should
be put down in writing in a Creative Brief. Ensure that you also plan for adjustments in case of changes.
3. Understand the limitations - Just because you have an all-star audiovisual content production team working on
your task doesn't mean that they can perform miracles. You need to understand the limitations that are part of your
project. Set realistic expectations to ensure that your job is completed successfully on time and within budget.
4. Set milestones - Setting interim milestones is a great way to keep track of the task and ensure that it is
progressing as it ought to. This is especially important for long-term projects. These milestones will help you hold
the team accountable. They will also help ensure that you give your feedback as the assignment progresses. This
limits the amount of re-work, therefore saving time and money.
5. Know your role - Clients often have a hard time determining what their role is when it comes to the video
production. Some clients like to be hands-on and get so involved in the project that they stifle the creativity of the
team selected for the project. Other clients take the hands-off approach and end up with results that are nowhere
near their vision. It's important to discuss your role with the team before the assignment begins. Find out how
involved they want you to be and let them know what you think about the role. Find a middle ground all parties are
comfortable with.
6. Evaluate the task - Evaluate the project's success when you're done. What was successful? What went wrong?
What can you improve on in the next job? The end of a task is a great time to learn and reevaluate your approach to
projects. Learn from past mistakes and ensure you make better choices in future.
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