Why Use Videos In Marketing?

When you can deliver a short video to explain something important to your

audience that would take more time to explain in print, you're giving tremendous

value to them. Additionally, the majority of your audience will be impressed that you

spent the time to make the video. It's not seen as easy to do because there are

some tools needed and some thought must go into the production of the video. But

don't worry, it's not really that difficult to do.

Videos can be used in direct advertisements, on a sales page, in an email

message, and in your blog. Doing so will expand your brand, boost your visibility, and solidify your authority in your

niche.

Advances Your Brand's Message and Boosts Brand Awareness

If you make sure that each video you produce is branded, regardless of how far it goes after you share it, the

information will also enhance your brand's recognition. It is said that it takes a new person at least seven times

seeing your brand before they begin to remember it. That's why even when people don't click on the video and

watch it, they'll still get some of the information into their head if it's branded well.

And, if you get the headline right, they might share it, which spreads your message even further.

Understand Your Audience

Video marketing is very effective. But when you create marketing videos, it's important to understand who your

audience is, what they want, what they need and how your information solves their problems better than your

competition does.

Once you have determined your target audience, narrowed down your subject matter, and you know what message

you want to convey to your audience, it's time to create a very targeted video that's a maximum of two to five

minutes long. That's about the highest attention span most audiences have. It may not seem a long time, but it gives

you a good deal of time to provide value, relevancy and the quick solutions that your audience desires.

Videos Are Easy To Make

The most important aspects of marketing videos is that people can clearly see and hear what's happening. That

means lighting and audio are important. Today it's not hard to find an affordable camera. Odds are, the camera on

your smartphone is good enough.

Businesses that use videos in their marketing are seeing a huge increase in return on investment. Videos increase

conversions, so it makes sense to learn as much as you can about video marketing.