Just putting your blog online is not enough. Once your articles have been well
written and posted online for your readers to read, it is time to start promoting your
blog. Promoting or marketing your blog is hard work, to say the least. Promoting
your blog will put it in front of people. Thankfully, there are myriad of ways to do it -
all it takes is time. You will want to be sure that once your blog is developed and in
place, that it is positioned correctly to capture your market. In doing so, you will
discover that your blog markets itself.
To begin, you have to find your niche and focus on it. Defining your blog's niche is
straightforward. What kind of reader do you wish to entice? And what are they
interested in? Does your blog cover it? Once you are able to answer these
questions correctly, you are good to go. You can then plan where you want to market and approach visitors. You will
also be able to track your competition. This will enable you to know where best to comment!
Going through your blog should, quite literally, mesmerize people and draw them in. It should arouse their interest in
reading your posts, and more importantly, be completely on point for what they were expecting. Your blog should
contain all the unique contents as you can possibly manage - it should ALWAYS be unique. You will avoid Google's
copy content filter, and better than that, you will have a reputation for not pursuing the herd.
In the circumstance of internet marketing, this does include advertising about launches, but one of the primary
blunders most bloggers (and mailing list owners!) make is that they feel that they HAVE to share the mailing
information they are given, as an internet marketer. This is a mistake because like seeing the same image over and over again, people will start to block out affiliate based ads; so instead of sharing what you've been given, word-for-
word, why not write your own ads?
Unique contents and will interest people far more than flashy music or templates. You need to consider making your
blog at least a little memorable. Choose a template that speaks to you on a professional level; a template that is
interesting and easy to use. There is no point using a flashy template if you have little or no knowledge on how to
make it work.
Making your customers aware that your blog exists is a bit hard, but not impossible. Most internet marketers have
access to forums, mailing lists and more - so use them to tell people about your blog. If you are lucky, a big marketer
will see what you are talking about, and link to you. These big marketers might also consider running a solo ad for
you, but you may have to pay for it, and unless you're in exactly same niche as they are, or at least one that
overlaps considerably, this may not be all that worthwhile for you.
Other people's blogs are also a great way to attract traffic - after all, they've already got people from your niche
coming into their blog - the leg work is done - and the really big ones in your niche also have a nice secondary
effect. MOST blogs, when you comment on them, or comment about them, trackback will provide a link back to your
blog, with your comment.
The people who agree with you, especially on controversial topics are automatically more likely to comment on your
blog - and once someone opens a dialogue, they usually continue it. That's not to say you should troll blogs to
disagree with others. You shouldn't deliberately look for a reason to pick a fight on another blog - in fact, it's usually
good practice not to argue at all on blogs. If you truly believe the person blogging is presenting a 'fake' point of view,
by all means call them on it.
The bottom line to this is that the more readers you have, the more traffic you have - the more customers you should
generate. But please bear in mind that to successfully promote your blog to the widest audience, you have to know
your blog readers.
No comments:
Post a Comment